| Date | Title | Description |
| 17.10.2022 | Полезные ссылки, статьи, сервисы и материалы для разработчика игр | Думаю, что из заголовка итак понятно содержимое статьи, но для понимания добавлю еще небольшую расшифровку… В подборке вы найдете 148 различных материала - много статей, ссылок на полезные сервисы, каналы в телеграмме, книги, курсы, бенчмар... |
| 29.01.2022 | Yext : The Parts of a Website Broken Down Just for You | A website should be considered the same as a virtual storefront. You want it to present your content, either products or information, in a thoughtful way that connects with your users.
With the landscape of the internet as vast as it is (an... |
| 28.01.2022 | Meltwater N : 70+ Social Media Marketing Statistics for 2022 | As a marketer, using social media strategically offers great opportunities for rapid growth. Because these platforms reach so many consumers today, marketers can use them to generate leads, create brand awareness, gather useful data about t... |
| 10.12.2021 | HubSpot : How to Perfectly Manage a PPC Campaign | In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion - 81%... |
| 08.12.2021 | HubSpot : The Straightforward Guide to the Google Display Network | Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?
Frankly - because it works.
When industry comp... |
| 04.03.2021 | Why sunscreen brand Habit is going all in on TikTok | Young brands are continuing to invest in TikTok.
As the video sharing app builds out its e-commerce capabilities, startups are finding it to be a friendlier alternative to traditional social feeds like Instagram and Facebook. One recent exa... |
| 04.03.2021 | Why sunscreen brand Habit is going all in on TikTok | However, there are also challenges with making TikTok a brand’s main social channel, Adaya said. “It’s harder to plan ahead, and you have to jump on trends in real time to successfully harness the audience,” she said. On the other hand, Tik... |
| 01.07.2020 | Researchers find some third-party Facebook apps are misusing email addresses | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Some third-party Facebook apps could be misusing user data for ransomware, spam, and targeted advertising, according to a study by rese... |
| 01.07.2020 | Researchers find some third-party Facebook apps are misusing email addresses | Some third-party Facebook apps could be misusing user data for ransomware, spam, and targeted advertising, according to a study by researchers at the University of Iowa. Their work, which was accepted to the Privacy Enhancing Technologies S... |
| 25.09.2019 | Smarter Media Buying: Interviews with Experts – YellowHammer | This is Part Two in a series of interviews with media buying experts, providing helpful strategies for smarter media buying. In Part One, (Interview with Userbase), we covered general media buying strategies, best practices, and the dangers... |
| 29.08.2019 | Apostolos Apostolakis: Five Years Ago In Greece There Was More Funding Than Eligible Entrepreneurs To Claim It. There’s Balance Today. | Trending Topics has started a series of interviews with venture capital, private equity, and angel investors from Bulgaria and Eastern Europe, to better understand their mindset, strategies, and put together a well-rounded picture of the in... |
| 10.07.2019 | How to Create Killer Facebook Video Ads | July 10, 2019 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Have you lately scrolled through your Facebook feed and found yourself stopping to watch a video ad? You probably have because, let’s face it, some of t... |
| 05.09.2018 | 5 Analytics Tools to Supercharge Your Marketing Strategy | September 5, 2018 7 min read
Opinions expressed by Entrepreneur contributors are their own.
For startups,it's critical to stay on top of marketing performance. There is inevitably a level of expenditure involved, and at this stage in your b... |
| 02.08.2018 | Сегментируй и продавай: как увеличить конверсию рекламы с помощью анализа аудитории | Целевая реклама работает лучше. Но одних настроек аудитории в рекламном кабинете мало, чтобы сделать выгодное предложение каждому клиенту. В агентстве Complead мы используем RFM-анализ: сегментацию клиентской базы по частоте, сумме и времен... |
| 06.12.2017 | How to Use Facebook’s Messenger Ads to Grow Your Business | There’s no doubting the power social media has to help businesses expand their reach, and so far, no social media platform can compete with Facebook.
One survey revealed that as of June 2017, Mark Zuckerberg’s creation has more than two bil... |
| 05.07.2017 | 5 Tips to Make Advertising on Facebook More Effective | These days, most people do their shopping online, and one of the best ways to reach them is through Facebook. In fact, around 96% of social media marketers worldwide believe Facebook is the best option when it comes to online marketing. The... |
| 07.06.2017 | 9 Steps to Validate a Business Idea in 30 Days With Less Than $500 | Validation is designed to give you you reasonable certainty your business will have a sustainable, growing, paying audience in a matter of days or weeks. Pexels
During the month of December 2016, I embarked on a 30-day challenge to validate... |
| 24.05.2017 | Meet George Dimopoulos, co-founder of VentureFriends | VentureFriends mainly focuses on investing in Greek talent, both in Greece and abroad
Venture capital used to be a cottage industry, with very few investing in tomorrow's products and services. Oh how times have changed. While there are mor... |
| 08.02.2017 | Term Sheet — Wednesday, February 8 | LA vs NYC
Last week at the Upfront Ventures summit in Los Angeles, a number of locals excitedly speculated that Snap’s IPO could propel L.A.’s tech ecosystem above New York City’s as the #2 in the country. It pains me to say this as a New Y... |
| 07.02.2017 | Hootsuite Buys Facebook & Instagram Adtech Platform AdEspresso | Hootsuite, a Vancouver, BC-based social media management platform, acquired AdEspresso, a San Francisco, CA-based provider of a SaaS-based solution for Facebook and Instagram advertising.
The amount of the deal was not disclosed.
Led by Mas... |
| 07.02.2017 | Hootsuite acquires AdEspresso to beef up social ad play | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Hootsuite is enhancing its social media managemen... |
| 07.02.2017 | Hootsuite buys AdEspresso for expanded social advertising | AdEspresso will power Hootsuite Ads for the company's enterprise clients
Editor's note: Our Splash Health, Wellness and Wearables event is coming up on March 23 in San Francisco. We'll have Mario Schlosser, Founder & CEO of Oscar Health... |
| 07.02.2017 | Hootsuite acquires AdEspresso to beef up social ad play | Hootsuite is enhancing its social media management platform, giving customers the ability to now manage their Facebook and Instagram ad campaigns thanks to its acquisition of AdEspresso. Financial terms of the deal were not disclosed, but A... |
| 07.02.2017 | Hootsuite acquires AdEspresso as it moves into paid content, social ads | Hootsuite, the startup and platform that lets marketers manage a company’s interactions across a range of social media networks, is getting into the business of paid content. Today, it is announcing that it has acquired AdEspresso, a compan... |
| 16.04.2016 | Facebook is actually out to kill the web as we know it | Last year, around this time, I wrote about Facebook’s secret plan to kill Google and become the second trillion dollar company in the process. It generated lots of conversations. But I was wrong. Facebook’s plan is actually much bigger than... |
| 28.02.2016 | Want to avoid the cashpocalypse? Read this | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
In case you haven’t heard, this is it. It’s the d... |
| 28.02.2016 | Want to avoid the cashpocalypse? Read this | In case you haven’t heard, this is it. It’s the downturn, and we’re in it. The graveyard of unicorns and startups in general is going to be filled up with Medium posts about “how we failed.” If you don’t believe me, check out the numerous p... |
| 26.09.2015 | The great unbundling of marketing is here | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
We’ll soon be saying sayonara to the CMO role we ... |
| 26.09.2015 | The great unbundling of marketing is here | We’ll soon be saying sayonara to the CMO role we used to know.
Marketing has a problem nowadays: It’s too confusing. Too many technology solutions for too many acquisition channels generating too many data points, with every one of them cha... |
| 28.06.2015 | This is scary for me to share, but maybe, hopefully, it will help you | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
[An open letter to a fellow entrepreneur.]
There ... |
| 28.06.2015 | This is scary for me to share, but maybe, hopefully, it will help you | [An open letter to a fellow entrepreneur.]
There I was. In my bathtub, under the shower-head, crouched in tears as hot water poured over me, telling myself I was a complete failure as an entrepreneur and as a person. Things weren’t working,... |
| 13.05.2015 | Billion-dollar startups everywhere — but no billion-dollar entrepreneurs (yet) | Over the weekend Heidi Roizen wrote a post that was extensively shared across the tech industry: “How to Build a Unicorn From Scratch — and Walk Away with Nothing.” Go read it right now if you haven’t already, it’s well worth your time; I c... |
| 13.05.2015 | Billion-dollar startups everywhere — but no billion-dollar entrepreneurs (yet) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Over the weekend Heidi Roizen wrote a post that w... |
| 22.04.2015 | Facebook’s secret plan to kill Google — and become the second trillion-dollar company in the process | Facebook is out to kill Google. There, I said it. You probably think I’m crazy, but there are a bunch of macro-trends coming together, as well as several moves that Facebook got right. that support this. But first, a disclaimer: I’m the cof... |
| 22.04.2015 | Facebook’s secret plan to kill Google — and become the second trillion-dollar company in the process | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Facebook is out to kill Google. There, I said it. You probably think I’m crazy, but there are a bunch of macro-trends coming together, ... |
| 02.04.2015 | VCs, enough with the doom and gloom | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Look, VCs, we get it.
Talking about an imminent i... |
| 02.04.2015 | VCs, enough with the doom and gloom | Look, VCs, we get it.
Talking about an imminent implosion of the bubble is a great way to scare off unsophisticated investors and inexperienced founders. It means less competition and lower valuations, if you can convince them, plus great P... |
| 14.12.2014 | The ultimate guide to pricing your company for a fundraise (Or, how much is too much?) | Your company’s valuation is probably the single most important number in your whole fundraising story.
Sure, you need to have some early traction, you need to have a product out there and a convincing enough team; but those are prerequisite... |
| 14.12.2014 | The ultimate guide to pricing your company for a fundraise (Or, how much is too much?) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Your company’s valuation is probably the single m... |
| 14.11.2014 | Too much transparency will not kill you | Over the weekend, Upfront Ventures’ Mark Suster wrote a blog post on “Why You Don’t Want to Give Financial Information to All of Your Investors.” If you haven’t read it yet, go do it now. I can wait. I’ll have an espresso in the meantime.
T... |
| 14.11.2014 | Too much transparency will not kill you | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Over the weekend, Upfront Ventures’ Mark Suster w... |
| 29.08.2014 | AdEspresso Becomes Facebook Preferred Marketing Developer; Partners with Canva | AdEspresso, a San Francisco, California- and Milan, Italy-based SaaS platform for Facebook advertising, has officially become a Facebook Preferred Marketing Developer (PMD).
Venture and angel backed AdEspresso, which is led by Massimo Chier... |
| 14.08.2014 | Silicon Valley has evolved — it’s not about startups anymore | You may have heard some parts of this story already: the part about how starting up a company is easier than it’s ever been; the part that says capital nowadays is commoditized; and the part about costs being at an all time low. You’ve also... |
| 14.08.2014 | Silicon Valley has evolved — it’s not about startups anymore | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
You may have heard some parts of this story alrea... |
| 25.07.2014 | Radio VC – Podcast #1 – Data, VC and Private Market Disruption | Researching and investing in private companies, as it already happens in public markets, is becoming more data-driven. Some startups such as Mattermark, Datafox and others have launched platforms designed to help investors scout potential h... |
| 24.06.2014 | AdEspresso Raises $1.3M Seed Funding | AdEspresso, a Milan, Italy- and San Francisco, CA-based provider of a SaaS platform to manage and optimize Facebook Ads, raised a total $1.3m seed funding.
Backers included new investors SierraMaya Ventures and VegasTech Fund, existing inve... |
| 13.06.2014 | Sorry, but Italy is no startup paradise | Massimiliano Magrini just wrote a post offering a panoramic view of the “State of the Union” in the Country of the Dolce Vita. He talked about the number of startups in Italy and suggested that a current lack of available capital meant big ... |
| 27.12.2013 | AdEspresso Raises $500K in Seed Funding | AdEspresso, a Milan, Italy-based provider of a SaaS platform to manage and optimize Facebook Ads for SMBs and media agencies, raised $500k in seed funding.
According to TechCrunch, backers included 500 Startups, Atlantic Capital Partners, a... |
| 25.12.2013 | AdEspresso Raises $500K To Make Facebook Ad Optimization Easy For Small Businesses | AdEspresso, a startup offering Facebook ad tools for small and medium businesses, is announcing that it has raised its first outside funding, a seed round of $500,000.
The company focuses on ad optimization, namely finding the most effectiv... |
| 29.10.2013 | AdEspresso Joins 500 Startups Accelerator | AdEspresso, a Milan, Italy-based SaaS platform to manage and optimize Facebook Ads for SMBs and media agencies, joined Mountain View, CA-based 500 Startups accelerator.
They will receive up to $250k in funding, mentors & designers in re... |
| - | How Apple’s iOS14 update will impact e-commerce companies | An Apple iPhone update is about to upend the advertising strategies of e-commerce companies.
Any day now, Apple is expected to release the latest version of its iOS14 software. As part of that update, developers will be required to ask iPho... |
| - | As other channels become unpredictable, DTC brands embrace streaming and connected TV | This summer, furniture rental startup Feather is gearing up to run its first TV ad, after relying mostly on Facebook and Google for new customer acquisition. According to vice president of marketing and growth Jinal Shah, the need to test o... |
| - | How Apple’s iOS14 update will impact e-commerce companies | When it does, iPhone users will receive prompts from the apps they use, asking them to allow the app to track their activity across other companies’ website and apps.
Who will be impacted?
Mobile apps that derive much of their revenue from ... |
| - | Что такое скликивание контекстной рекламы Яндекс Директ & Google Ads и как его можно сократить? | В этой публикации вы узнаете, что именно понимается под «мошенническими кликами», как обнаружить скликивание самых распространенных типов и как определить, в каких отраслях и под-отраслях есть риск столкнуться со скликиванием. Мы разберем п... |
| - | As other channels become unpredictable, DTC brands embrace streaming and connected TV | Among the DTC brands Jacobson works with, most of them like streaming and CTV because of the fact that it offers more granular ways to target different audience segments compared to offline channels like billboards or direct mail, or even l... |
| - | 5 Tips for Dominating Organic Reach in 2021 | As multi-location marketers, many of you are probably already aware that organic reach is on the decline. It’s becoming increasingly difficult for marketers to reach their target audience through organic efforts alone. While this doesn’t me... |
