Adelaide helps marketers move beyond viewability with AU, the first omnichannel metric that increases the transparency of media quality.
Location: United States
Employees: 11-50
Total raised: $1.4M
Investors 2
| Date | Name | Website |
| 13.11.2024 | Goal Ventu... | goalventur... |
| 23.07.2022 | Human Vent... | humanventu... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 22.08.2024 | Seed | $1.4M | - |
Mentions in press and media 9
| Date | Title | Description |
| 29.10.2025 | Adelaide Debuts New AU Ecosystem Hub for Quality-Driven Advertising | Adelaide, the leader in attention-based media quality measurement, has launched the AU Ecosystem website, a dedicated hub connecting advertisers, publishers, media agencies, and measurement partners around a shared standard for media qualit... |
| 27.10.2025 | Adelaide Appoints Peter Naylor to Its Board of Advisors | Adelaide, the leader in attention-based media quality measurement, proudly announces that Peter Naylor has joined its Board of Advisors. A highly respected media executive, Naylor brings more than two decades of experience building and scal... |
| 22.08.2024 | Adelaide Raises $1.4M in Seed Expansion | Adelaide, a NYC-based company which specializes in attention-based media quality measurement, raised $1.4M in Seed funding. The round was led by AperiamVentures. with participation from GOAL Ventures, Nishat Mehta, BlueTree and Human Ventur... |
| 15.05.2024 | SCREENVISION MEDIA TOUTS UNPRECEDENTED GUARANTEES FOR INCREMENTALITY & MEASURED BUSINESS OUTCOMES | Screenvision's 2024 Upfront Doubles-Down on Delivering The Most Attentive Audience in Media Via Proprietary Digital Solutions, Innovative Measurement Tools and Bespoke Custom Content & Partnerships NEW YORK, May 15, 2024 /PRNewswire/ --... |
| 28.07.2023 | Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization Suite | Equativ, the global leading independent ad platform, announced a partnership with Adelaide, the leader in attention-based media quality measurement, to incorporate attention measurement and optimization tools into its suite of ad tech solut... |
| 13.10.2022 | Verve Group Selects Adelaide as Attention Measurement Partner for Contextual Targeting Capabilities | Verve Group Attention metrics fuel increased visibility into media quality and success of brand advertising CARLSBAD, CA, UNITED STATES, October 13, 2022 /EINPresswire.com/ -- Verve Group, an advertising technology ecosystem and a part of M... |
| 23.02.2022 | Realeyes, Adelaide Introduce New Potential for Advertising Quality Through Creative and Media Attention Data | "This partnership could play a critical role in advancing the science of attention measurement and provide a better understanding of how media and creative work together to influence consumer behavior.” — Paolo Provinciali, VP of Media... |
| 03.02.2022 | Strategic Partnership with Adelaide Offers Mediahub Clients a Media Buying Advantage and Promotes Innovation in Media Quality Measurement | "Looking towards the future, we’re building out a proprietary Attention stack, using our work with Adelaide and AU as the foundation for best practices and optimization.” - Ed McElvain, EVP of digital platforms and data-driven media bu... |
| - | I'm a VC whose firm has backed Headspace and The Skimm. Here's how I spot winners and the sectors I'm most excited about right now. | Heather Hartnett. Portrait Madame This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Heather Hartnett is the CEO and managing partner at the venture-capital fund Human Ventures. She focuses ... |