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TSG Consumer
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TSG Consumer

https://www.tsgconsumer.com
Last activity: 21.02.2026
Active
Invests in categories: ProductB2CBrandFoodTechFinTechITInvestmentGamingE-commerceFitness
TSG Consumer Partners, LLC is a leading investment firm with approximately $11 billion of assets under management, focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household and apparel & accessories, and e-commerce sectors. Representative past and present partner companies include Duckhorn Wine Company, DutchBros Coffee, Canyon Bicycles, Backcountry, vitaminwater, thinkThin, popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness, REVOLVE, PAIGE, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics and IT Cosmetics.

For a list of representative portfolio companies and target industries visit TSGConsumer.com.

To keep up with the latest TSG news, subscribe to our newsletter: http://www.tsgconsumer.com/news/

TSG does not endorse or approve any third party communications posted here and reserves the right to block or remove any third party content deemed illegal, inappropriate or offensive.
News
92
Portfolio
65
Mentions
37
Location: United States, California, Larkspur
Employees: 51-200
Founded date: 1987
Investment Type: Venture Capital

Portfolio 65

DateNameWebsiteTotal RaisedLocation
22.07.2021Rough Coun...roughcountry.com-United Sta...
01.07.2021Mavis Disc...mavistire.com--
08.03.2021VICIvicicollection.com--
24.02.2021CorePower ...corepoweryoga.com-United Sta...
24.02.2021Scopelyscopely.com$1.12BUnited Sta...
05.12.2020Revolutrevolut.com$1.79BUnited Kin...
12.08.2020Robinhoodrobinhood.com$5.97BUnited Sta...
30.06.2020Pathway Ve...pathwayvets.com-United Sta...
-NewSkinPro...newskinproducts.com-United Sta...
-Smashbox C...smashbox.com-United Sta...
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News 92

DateTitleDescription
31.08.2021TSG Promotes Alex Gilmore and Kelly Pease to Vice PresidentSAN FRANCISCO, CA – August 30th, 2021 – TSG Consumer Partners (“TSG”), a leading private equity firm, today announced that it has promoted Alex Gilmore and Kelly Pease to Vice President. Mr. Gilmore and Ms. Pease are based in London and New...
06.08.2021TSG Consumer Partners to Acquire Rough Country From Gridiron CapitalDYERSBURG, TN – June 29, 2021 – TSG Consumer Partners (“TSG”) today announced that it has signed a definitive agreement to acquire a majority stake in Rough Country (the “Company”) from Gridiron Capital. Gridiron Capital and Rough Country m...
03.08.2021Drew Weilbacher Joins TSG as Chief Compliance OfficerSAN FRANCISCO, CA – August 2nd, 2021 – TSG Consumer Partners (“TSG”), a leading private equity firm, today announced that Drew Weilbacher has joined the firm as Chief Compliance Officer, effective August 2, 2021. Based in the San Francisco ...
29.06.2021TSG Consumer Names David Anderson Managing Director, Investor RelationsSAN FRANCISCO, CA – June 23, 2021 – TSG Consumer Partners (“TSG”), a leading private equity firm, today announced that David Anderson has joined the firm as Managing Director, Investor Relations, effective today. Based in New York, Mr. Ande...
12.05.2021TSG Consumer Partners to Sell Stake in Nuun to Nestlé Health ScienceSAN FRANCISCO—May 10, 2021—TSG Consumer Partners (“TSG”), a leading private equity firm, today announced that its partner company, Nuun (the “Company”), an innovative hydration supplement brand, has entered into an agreement to be acquired ...
11.03.2021Investor Group Led by BayPine, in Partnership with TSG Consumer Partners, to Acquire Mavis Tire Express ServicesInvestor Group Led by BayPine, in Partnership with TSG Consumer Partners, to Acquire Mavis Tire Express Services Business Wire 5 March 2021 BayPine and TSG to Accelerate Mavis’ Digital Transformation and Bolster Industry-Leading Products ...
05.01.2021TSG Consumer Partners Announces PromotionsPromotions follow strong 2020 firm performance with over $1.7 billion in capital deployed and robust track record of investments and exits SAN FRANCISCO--(BUSINESS WIRE)--TSG Consumer Partners (“TSG”), a leading private equity firm, today ...
23.12.2020GBL increases its exposure to sustainable mobility and digitalization by acquiring a majority stake in Canyon, a leading premium bicycle brand exclusively sold onlineGroupe Bruxelles Lambert (“GBL”) has signed a definitive agreement to acquire a majority stake in Canyon Bicycles GmbH (“Canyon”). As part of the transaction, significant minority shareholder TSG Consumer Partners (“TSG”) will fully exit it...
07.11.2020TSG Consumer Partners Announces Exit From SweetWater Brewing CompanySAN FRANCISCO, CA – November 5, 2020 – TSG Consumer Partners (“TSG”), a leading private equity firm, today announced that it will exit its minority stake in SweetWater Brewing Company (“SweetWater” or the “Company”) in conjunction with the ...
11.10.2020American Technologies (ATI) Announces Investment from TSG Consumer PartnersANAHEIM, CA and SAN FRANCISCO, CA – August 4th, 2020 – American Technologies, Inc. (“ATI” or the “Company”), a national leader in restoration, environmental remediation, and reconstruction services and TSG Consumer Partners (“TSG”), a leadi...
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Mentions in press and media 37

DateTitleDescription
23.02.2026Brewdog's Punk Dream Dries Up: A Crisis of Crowdfunding and CultureBrewdog, the pioneering craft brewer, faces a critical juncture. The company, once valued at £2bn, is up for sale. Its 220,000 "Equity for Punks" investors risk minimal returns. Financial losses, leadership changes, and image cont...
21.02.2026Brewdog co-founder to plough millons into rescue bid for the struggling brewerJames Watt, the co-founder and former boss of Brewdog is to plough £10m of his own money into the company in a rescue bid for the craft brewer. According to reports from Sky News, Watt, who stepped down as Brewdog’s chief executive in 2024,...
14.02.2026Brewdog calls time as advisers brought in to assess biddersIndependent craft beer brewer, Brewdog, has called in advisers to oversee a sale that could trigger a break-up of one of Scotland’s well-known businesses. The board of Brewdog, which brands include Punk IPA and Elvis Juice, has appointed re...
16.11.2025Pura Vida Miami: Strategic Investment Secured From TSG Consumer To Accelerate National ExpansionPura Vida Miami announced that it has received a strategic growth minority investment from TSG Consumer, marking a significant milestone for the fast-growing premium café and lifestyle brand. The partnership is designed to support Pura Vida...
03.06.2025HUDA BEAUTY RECLAIMS FULL OWNERSHIP AS AN INDEPENDENT BEAUTY BRANDDUBAI, UAE, June 3, 2025 /PRNewswire/ -- Huda Beauty, the globally renowned beauty brand, proudly announces that it has reclaimed full ownership as an independent brand following the conclusion of its eight-year partnership with TSG Consume...
03.06.2025Huda Kattan Takes Back Full Ownership of Huda Beauty With Huda Kattan now at the helm as the sole owner, and her husband, Christopher Goncalo, serving alongside her as Co-CEO, and her sister, Alya Kat...Beauty brand Huda Beauty has reclaimed full ownership as an independent brand following the conclusion of its eight-year partnership with TSG Consumer Partners (TSG Consumer). In 2017, TSG Consumer acquired a minority stake in the company. ...
18.02.2025Huda Beauty's Bold Move: KAYALI Takes Flight with New OwnershipIn a strategic pivot, Huda Beauty has announced the sale of its fragrance line, KAYALI, to co-founder Mona Kattan and the private equity firm General Atlantic. This decision marks a significant shift in the beauty landscape, allowing Huda B...
18.02.2025Dubai-based Huda Beauty sells fragrance line KAYALI to co-founder and General AtlanticHuda Beauty's Mona Kattan with husband Hassan Elamin | Credit: Reuters/Francis Mascarenhas Dubai-based Huda Beauty will sell its popular fragrance brand KAYALI to its co-founder and General Atlantic in a move that allows the beauty company'...
17.02.2025Dubai's Huda Beauty to sell fragrance line KAYALI to co-founder, General AtlanticDubai-based Huda Beauty will sell its popular fragrance brand KAYALI to its co-founder and General Atlantic in a move that allows the beauty company’s owners to buy back a stake held by TSG Consumer Partners since 2017, according to a joint...
17.02.2025Mona Kattan's Kayalı Splits from Huda Beauty Mona Kattan, will now partner with General Atlantic, a leading global growth equity firm.Huda Beauty has announced that it will sell its ownership in KAYALI, the fragrance business founded by Huda and Mona Kattan in 2018. The separation comes after years of developing the brand in Dubai, and establishing it as a globally renown...
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