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Mayfair Equity Partners

https://www.mayfairequity.com

Last activity: 15.01.2026

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Invests in categories: TechnologyPlatformBusinessProductFitnessBrandServiceSoftwareFinTechMarket

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Employees: 11-50

Investment Stage: Series C; Series F

Portfolio 24

Date	Name	Website	Total Raised	Location
10.01.2024	TrustedHou...	trustedhousesitters.com	$10.01M	United Kin...
04.04.2023	Jonckers	jonckers.com	-	Belgium, B...
21.07.2022	Access Par...	accesspartnership.com	-	United Kin...
19.05.2022	Garolla	garolla.co.uk	-	United Kin...
30.03.2022	LoopMe	loopme.com	-	-
17.11.2021	YieldStree...	yieldstreet.com	$863.5M	United Sta...
16.09.2021	EGYM \| Nor...	egym.com	$599.7M	United Sta...
08.09.2021	Snowfox Gr...	snowfoxgroup.com	-	United Kin...
02.08.2021	Tangle Tee...	tangleteezer.com	-	United Kin...
24.02.2020	graphcore	graphcore.ai	$904.44M	United Kin...
31.08.2017	SuperAweso...	superawesome.com	$51M	United Kin...
-	Promise Gl...	promiseglutenfree.com	-	Ireland
-	Fox Intern...	foxint.com	-	United Kin...
-	Nasstar	nasstar.com	-	United Kin...
-	Talon	talonoutdoor.com	-	United Kin...
-	OVO	ovo.com	-	United Kin...
-	Seraphine ...	seraphine.com	-	United Kin...
-	Tour Partn...	tourpartnergroup.com	-	United Kin...
-	Ultraleap	ultraleap.com	$132M	United Sta...
-	Epic Games	epicgames.com	$6.3B	United Sta...
-	YO! Sushi	yosushi.com	-	-
-	Parcel2Go	parcel2go.com	-	United Kin...
-	atHome Gro...	athomegroup.eu	-	Luxembourg
-	Pixomondo	pixomondo.com	-	United Sta...

News 45

Date	Title	Description
02.02.2022	Mayfair Equity Partners Joins Private Equity Industry’s Inaugural ESG Data Convergence Project	LONDON February 02, 2022 – Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, is pleased to announce its participation in the ESG Data Convergence Project. The Project, launched in September 2021, seeks to sta...
13.01.2022	LoopMe Announces Investment from Mayfair Equity Partners to Accelerate International Growth	LONDON & NEW YORK, January 13, 2022 - LoopMe, (‘the Company’) a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment p...
17.11.2021	Ultraleap raises £60 million in Series D fundraise to be the primary interface for the metaverse	Embargo: Wednesday 17th November, 2.05pm GMT Ultraleap, the world leader in interface technologies - hand tracking and mid-air haptics - today announced it has completed a £60 million ($82 million) Series D round of investment. The raise wi...
17.11.2021	Yieldstreet Raises Strategic $50M Follow-On Led By Mayfair Equity Partners	(Wednesday, 16 November 2021; New York, NY) - Yieldstreet, a leading multi-asset alternative investment platform, has closed a strategic $50 million follow-on investment, led by London-based Mayfair Equity Partners, a leading technology and...
16.09.2021	Mayfair Equity Partners leads $41 million growth equity investment in EGYM to accelerate the digitisation of the fitness and health industry	LONDON AND MUNICH, SEPTEMBER 16, 2021: EGYM, a leading global fitness technology developer, has received 41 million US dollars in a Series E financing round from Mayfair Equity Partners, a leading tech and consumer growth investor. Followin...
02.08.2021	Nasstar completes acquisition of KCOM National ICT services business	Nasstar is pleased to announce it has completed the acquisition of the National ICT services business of KCOM. The acquisition makes Nasstar one of the largest independent providers of managed services in the UK with over 1,2 00 employees. ...
31.07.2021	Mayfair Equity Partners backs management buy-out of Tangle Teezer in support of international expansion	LONDON; 31 July 2021: Mayfair Equity Partners (“Mayfair”), the leading tech and consumer growth investor, is pleased to announce that it has completed an investment in Tangle Teezer, the category defining British haircare brand. Mayfair wil...
16.07.2021	Seraphine successfully admitted to trading on London Stock Exchange	London,16 July: Mayfair Equity Partners (“Mayfair”), the leading tech and consumer growth investor, is pleased to announce the successful admission to trading of Seraphine Group PLC on the London Stock Exchange’s main market.
29.06.2021	Two interns join Mayfair Equity Partners	June 29
21.06.2021	Nasstar to acquire KCOM national ICT services business	: Nasstar is pleased to announce the acquisition of the national ICT services business of KCOM. The transaction is subject to completion conditions with the sale expected to complete in approximately 6 to 8 weeks.
16.06.2021	Parcel2Go announces delivery of new investment from EQT Private Equity	June 16th, 2021: Parcel2Go, the UK’s largest parcel delivery marketplace and e-commerce shipping platform, is pleased to announce the introduction of EQT Private Equity (“EQT”) as a new cornerstone investor. EQT acquired its stake from Mayf...
31.12.2020	Mayfair Equity Partners Backs Seraphine in Buy-out From Bridgepoint Growth	Mayfair Equity Partners (“Mayfair”), the leading tech and consumer growth investor, is pleased to announce the management buy-out of Seraphine, the premium maternity and nursing brand, valuing the company at around £50 million. Mayfair alon...
25.09.2020	Mayfair announces ‘Epic’ return on SuperAwesome	Mayfair Equity Partners (“Mayfair”), the buyout and growth investor providing capital to dynamic businesses in the TMT and Consumer sectors, is pleased to announce the sale of SuperAwesome, the leading ‘kid-tech’ platform, to Epic Games (“E...
23.04.2020	Mayfair Equity Partners recognises team achievements with promotions	Mayfair Equity Partners, the buyout and growth investor providing capital to dynamic businesses in the TMT and Consumer sectors, is pleased to announce five promotions across the team.
25.02.2020	Mayfair Equity Partners invests in Graphcore	Mayfair Equity Partners (“Mayfair”) is pleased to announce that it has made a minority investment in Graphcore’s Series D2 funding round, an extension of the company’s Series D round which closed in December 2018.
24.02.2020	Mayfair Equity Partners backs the buyout of atHome Group	Mayfair Equity Partners (“Mayfair”), a buyout and growth capital investor providing capital to dynamic businesses in the TMT and Consumer sectors, is pleased to announce that it has backed the management buyout of atHome Group (“atHome”). a...
21.01.2020	Mayfair Equity Partners continues expansion with senior investment hire	Neil Price joins from Lloyds Bank, where he was Head of Strategic Debt Finance and Capital Structure Advisory.
04.12.2019	Mayfair Equity Partners backs buyout of Parcel2Go	Mayfair Equity Partners is pleased to announce that it is backing the management buyout of Parcel2Go, the UK’s largest price comparison website for parcel delivery services. The management team will remain unchanged.
02.08.2019	Fox International Agrees to be Acquired by Lew’s Holdings Corporation	Fox International (“Fox”), Europe’s largest privately-owned fishing tackle company, today announced that it has agreed to be acquired by Lew’s Holdings Corporation (“Lew’s”), a leader in the U.S. fishing equipment market, subject to regulat...
02.07.2019	SnowFox partners with YO! to form world’s largest sushi company outside Japan	YO!, the iconic Sushi and fresh Japanese food company, today announces a merger with SnowFox, one of the largest operators and franchise owners of sushi kiosks in the United States, creating one of the largest Japanese food companies outsid...
29.04.2019	Mayfair Equity Partners promotes two team members in the wake of successful fundraising	Rob Curwen has been promoted to Managing Director. Yusuf Hoballah has been promoted to Director. Total team now numbers 23.
14.02.2019	Greentech company OVO announces investment as Mitsubishi Corporation buys 20% stake	OVO today announces a strategic investment from Mitsubishi Corporation for a 20% stake in the business.
22.01.2019	Mayfair Equity Partners successfully closes oversubscribed Fund II at £650 million hard cap while expanding team to accelerate growth	-
03.12.2018	Mayfair Equity Partners leads £35 million funding round into Ultrahaptics	Mayfair Equity Partners, the buyout and growth investor providing capital to dynamic businesses in the TMT and Consumer sectors, is pleased to announce that it is the lead investor in a £35 million (c.$45 million) Series C fundraise for Ult...
11.10.2018	Mayfair wins BVCA’s Responsible Investment Awards 2018	Mayfair Equity Partners LLP is delighted to announce that it has won the BVCA’s Responsible Investment Award 2018 for Firms with less than £1bn under Management.
17.07.2018	Award-Winning VFX Powerhouse Pixomondo Secures Investment from Mayfair Equity Partners	Mayfair Equity Partners expands technology portfolio with investment in international visual effects business.
08.05.2018	GCI sets itself up for continued growth with Mayfair Equity Partners and the formation of a strategic acquisition fund over £60million	-
22.04.2018	YO! acquires leading sushi brand Taiko	YO! Sushi (“YO!”), the iconic Japanese restaurant group, today announces the acquisition of Taiko Foods Limited (“Taiko”), a leading supplier of sushi products to the supermarket sector, as part of its plan to create a global multi-format a...
28.11.2017	Richard Hodgson to join the expanded YO! Group as CEO Robin Rowland to remain on board as non-exec	Following its recent acquisition of Bento Sushi (“Bento”), YO! Sushi (“YO!”), is delighted to announce Richard Hodgson will join the newly formed combined group (“Group”) as Chief Executive Officer, commencing in December. Richard was forme...
20.11.2017	YO! acquires leading North American sushi brand Bento Sushi in CAN$100m deal	YO! Sushi (“YO!”), the iconic Japanese restaurant group, today announces the acquisition of Bento Sushi (“Bento”), North America’s second largest sushi brand, creating a global multi-channel and multi brand sushi platform. The acquisition v...
06.11.2017	Tour Partner Group sees significant opportunity in Nordic markets through acquisition of Trans Nordic Tours	Tour Partner Group, the recently formed holding company for Hotels & More, Irish Welcome Tours and Authentic Vacations, is pleased to announce it has signed a definitive agreement to acquire Trans Nordic Tours, the largest local inbound...
24.08.2017	Hotels & More launches Tour Partner Group and appoints Paul Maine as Group Chief Executive Officer	Hotels & More, a leading inbound tour operator for group tours and individual travellers to the United Kingdom and Ireland, is pleased to announce the creation of a new Group Chief Executive Officer role with the appointment of Paul Mai...
24.07.2017	Mayfair Equity Partners’ investment to serve up international expansion plan for Promise Gluten Free	Promise Gluten Free, a highly innovative bakery which entered the gluten free market in 2012, is delighted to announce that it has sold a majority stake to Mayfair Equity Partners.
24.07.2017	Mayfair Equity Partners invests in SuperAwesome to fuel its rapid growth	SuperAwesome, the technology company which powers the kids’ digital media ecosystem, has received new growth capital from Mayfair Equity Partners.
19.07.2017	Hotels & More expands expertise in Ireland with Irish Welcome Tours deal	Hotels & More, a leading Inbound Tour Operator for group tours and individual travellers to the United Kingdom and Ireland, is pleased to announce a merger with Irish Welcome Tours, one of Ireland's leading Inbound Tour Operators.
12.05.2017	OVO acquires CORGI HomePlan	OVO today announces that it has acquired CORGI HomePlan, the UK’s third largest home service provider, with over 150,000 customers.
18.04.2017	Mayfair backs Talon Outdoor	Mayfair backs Talon Outdoor, the UK’s only fully independent Out-of-Home specialist media agency.
22.11.2016	In Profile: Mayfair Equity Partners	Led by a host of former LDC directors, Mayfair Equity Partners closed its first fund in 2016. Kenny Wastell speaks to managing partner Daniel Sasaki about building the team and delving into the unchartered territory of fundraising.
20.10.2016	Mayfair Equity Partners: the story behind the £400m debut fundraise	The ex-LDC London team surpassed its target thanks to sector specialism and a strong track record.
28.09.2016	Mayfair announces final close of maiden fund at £400 million	Mayfair announces final close of maiden fund at £400 million, exceeding initial target in oversubscribed fundraise.
13.06.2016	Fox International Announces Acquisition of Salmo	Fox International, Europe’s largest privately owned fishing tackle company, is pleased to announce the acquisition of Salmo, a leading producer of fishing lures globally.
23.11.2015	Mayfair takes £81 million bite of YO! Sushi	Funds advised by Mayfair Equity Partners ("Mayfair") have acquired a controlling interest in YO! Sushi, the UK's leading Japanese fast casual restaurant group and iconic brand, valuing the business at £81 million.
14.10.2015	Mayfair checks-in to Hotels & More buyout	Funds advised by Mayfair Equity Partners have backed the management buyout of Hotels & More Ltd. from Austria’s Travel Partner GmbH (“Travel Partner”).
28.09.2015	Mayfair backs £50m buyout of Fox International	Funds advised by Mayfair Equity Partners have backed the management buyout of Fox International, (“Fox”), Europe’s largest privately owned fishing tackle company.
17.04.2015	Energy Challenger Ovo Close To £200m Deal	A London-based investment firm is to buy a minority stake in Ovo Energy valuing it at more than £200m, Sky News learns.

Mentions in press and media 24

Date	Title	Description
15.01.2026	Playlist And EGYM Agree To Merge In $7.5 Billion Deal With $785 Million In New Equity	Playlist, the newly launched parent brand that houses Mindbody, Booker and ClassPass, and EGYM, a provider of smart fitness equipment, AI-enabled training programs and corporate wellness solutions, said they have signed a definitive agreeme...
25.07.2025	Yieldstreet Secures $77 Million to Accelerate Private Market Access	Yieldstreet, a leading private markets investment platform, secured $77 million in new capital. Tarsadia Investments led the funding. This significant infusion targets platform expansion. It will accelerate private market integration for in...
24.07.2025	Yieldstreet: $77 Million Raised For Helping Investors Diversify Portfolios	Leading private markets investment platform Yieldstreet announced it has raised $77 million in new capital from a mix of new and existing investors, led by Tarsadia Investments. Other participants include Mayfair Equity Partners, Edison Par...
23.07.2025	Yieldstreet Raises $70 Million, Plans to Expand Private Securities Platform	Yieldstreet, an online investment platform, has raised more money – this time $77 million – as it plans to expand its private securities marketplace. The goal is to “accelerate private markets integration for individual investors’ portfolio...
22.07.2025	Yieldstreet Raises $77M in New Capital	Yieldstreet, a NYC-based provider of a private markets investment platform, raised $77M in new capital. The investment was led by Tarsadia Investments, with participation from Mayfair Equity Partners, Edison Partners, Cordoba Advisory Partn...
06.06.2025	Yieldstreet's $45 Million Leap: A New Era for Private Market Investments	In the bustling heart of New York City, a financial revolution is brewing. Yieldstreet, a private markets investment platform, has just secured $45 million in Series D funding. This is not just a number; it’s a statement. It signals a shift...
04.06.2025	Yieldstreet: $45 Million Series D Raised For Private Markets Investment Platform	Yieldstreet – a leading private markets investment platform – announced the closing of an initial $45 million equity investment as part of its planned $60 million Series D funding round, led by existing investors Tarsadia Investments, Mayfa...
02.06.2025	Yieldstreet Raises $45M in Series D Funding	Yieldstreet, a NYC-based provider of a private markets investment platform, raised $45M in Series D funding. The round was led by Tarsadia Investments, Mayfair Equity Partners, and Edison Partners. The company intends to use the funds to ac...
04.05.2023	Rudi’s Organic Bakery® Announces Innovation and Impact Board, Strategically Supporting New Wave of Growth and Expansion	On the heels of CEO Jane Miller returning to lead the brand, Rudi’s newly-instated Innovation and Impact Board features an all-star lineup of industry leaders and veterans. “We have the opportunity to return to our former glory with an outs...
19.01.2022	Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M	Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25 million equity and $10 million of venture debt (which...
17.11.2021	Yieldstreet Raises Strategic $50M Follow-On Led By Mayfair Equity Partners	Yieldstreet, a leading multi-asset alternative investment platform, has closed a strategic $50 million follow-on investment, led by London-based Mayfair Equity Partners, a leading technology and consumer growth investor.
17.11.2021	Yieldstreet Raises Strategic $50M Follow-On Led By Mayfair Equity Partners	Yieldstreet, a leading multi-asset alternative investment platform, has closed a strategic $50 million follow-on investment, led by London-based Mayfair Equity Partners, a leading technology and consumer growth investor. The latest capital ...
17.11.2021	IP : Ultraleap Holdings Ltd - Raises £60 million in Series D fundraise to be the primary interface for the metaverse	Round will scale the group's technologies and accelerate the shift to the next-gen computing platform for their verticals Ultraleap, the world leader in interface technologies - hand trackingand mid-air haptics - today announced it has comp...
17.11.2021	Yieldstreet Raises Strategic $50M Follow-On Led By Mayfair Equity Partners	(Wednesday, 16 November 2021; New York, NY) - Yieldstreet, a leading multi-asset alternative investment platform, has closed a strategic $50 million follow-on investment, led by London-based Mayfair Equity Partners, a leading technology and...
16.09.2021	Mayfair Equity Partners leads $41 million growth equity investment in EGYM to accelerate the digitisation of the fitness and health industry	LONDON AND MUNICH, SEPTEMBER 16, 2021: EGYM, a leading global fitness technology developer, has received 41 million US dollars in a Series E financing round from Mayfair Equity Partners, a leading tech and consumer growth investor. Followin...
28.02.2020	Mayfair Equity Partners leads $150m investment in Graphcore	Mayfair Equity Partners has announced that it has made a minority investment in Graphcore’s Series D2 funding round, an extension of the company’s Series D round which closed in December 2018. Headquartered in Bristol and founded in 2016, G...
24.01.2019	Term Sheet — Thursday, January 24	HOLLYWOOD’S ODD COUPLE Good morning, Term Sheet readers. Paid Content Securing the enterprise without boundaries From ExtraHop As expected, Katzenberg boasted a star-studded list of investors backing the new venture. They include Disney, Al...
22.01.2019	Mayfair Equity Partners Closes Second Fund, at £650M	Mayfair Equity Partners, a London, UK-based buyout and growth capital investor providing capital to dynamic businesses in the TMT and Consumer sectors, closed its second fund, at £650m. The fund received support from existing investors and ...
22.01.2019	Mayfair Equity Partners successfully closes oversubscribed Fund II at £650 million hard cap while expanding team to accelerate growth	-
03.12.2018	Mayfair Equity Partners leads £35 million funding round into Ultrahaptics	Mayfair Equity Partners, the buyout and growth investor providing capital to dynamic businesses in the TMT and Consumer sectors, is pleased to announce that it is the lead investor in a £35 million (c.$45 million) Series C fundraise for Ult...
31.08.2017	SuperAwesome confirms $21 million investment from Mayfair Equity Partners	SuperAwesome, the digital marketing platform for kids, has raised $21 million in a Series B round led by Mayfair Equity Partners. The investment was first reported in July with SuperAwesome confirming the funding figure today. The news come...
30.09.2016	Mayfair Equity Partners Closes Maiden Fund at £400M	Mayfair Equity Partners, a London, UK-based buyout and growth capital investor, closed on its maiden fund, at £400m. Mayfair Equity Partners Fund I, LP, which exceeded its target of £350m, attracted commitments from a broad and diverse cros...
28.09.2015	Mayfair backs £50m buyout of Fox International	Funds advised by Mayfair Equity Partners have backed the management buyout of Fox International, (“Fox”), Europe’s largest privately owned fishing tackle company.
-	Mayfair Equity Partners snaps up majority stake in London's adtech specialist LoopMe for $120 million	London’s Mayfair Equity Partners has acquired a 60% majority stake in LoopMe for $120 million in a deal that provides the adtech with a $200 million valuation. Amongst a host of services on tap, LoopMe specialises in the use of AI and ML te...

Mayfair Equity Partners

Portfolio 24

News 45

Mentions in press and media 24

Reviews 0