Founded in 1995, Generation provides equity capital to growth companies as either minority or majority investors. We are highly-selective and specialize in building businesses that marry positive purpose with best-practice business processes. Over the past three decades, the firm’s principals have invested in over 50 companies, generating value for our partners by sharing best practices and developing specific tools and resources to help managers take their companies to the next level. We focus on three sectors - Business & Information Services; Media & Marketing Services; and Healthcare Services & Technology.
Generation focuses on high-growth service businesses with strong growth drivers, targeting equity investments of $10 million to $75 million.
We have a highly-unique investment structure which enables multi-decade ownership and we have been involved in some of our companies for more than 18 years. Our approach is ideal for entrepreneurs and CEOs seeking a truly long-term capital partner free from the restrictions and liquidity pressures of a typical private equity fund.
We invest primarily in Business & Information Services, Healthcare Services, Software, Education, Communications,
Media, and eCommerce. Within these areas, we typically develop an investment theme and target specific sectors which we believe are poised to benefit from key secular trends.
We are more than just investors, we are experienced business builders. Our professionals have deep expertise and are actively engaged in helping entrepreneurs achieve full potential. We provide capital, strategic guidance, merger & acquisition expertise, management team building, financial market expertise, technology and systems assessment, executive coaching and access to a vast network of business-building resources.
Generation has offices in Greenwich, CT, Los Angeles, CA.and Austin, TX.
Generation focuses on high-growth service businesses with strong growth drivers, targeting equity investments of $10 million to $75 million.
We have a highly-unique investment structure which enables multi-decade ownership and we have been involved in some of our companies for more than 18 years. Our approach is ideal for entrepreneurs and CEOs seeking a truly long-term capital partner free from the restrictions and liquidity pressures of a typical private equity fund.
We invest primarily in Business & Information Services, Healthcare Services, Software, Education, Communications,
Media, and eCommerce. Within these areas, we typically develop an investment theme and target specific sectors which we believe are poised to benefit from key secular trends.
We are more than just investors, we are experienced business builders. Our professionals have deep expertise and are actively engaged in helping entrepreneurs achieve full potential. We provide capital, strategic guidance, merger & acquisition expertise, management team building, financial market expertise, technology and systems assessment, executive coaching and access to a vast network of business-building resources.
Generation has offices in Greenwich, CT, Los Angeles, CA.and Austin, TX.
Location: United States, Connecticut, Greenwich
Employees: 1-10
Founded date: 1995
Investment Stage: Private Equity
Portfolio 29
| Date | Name | Website | Total Raised | Location |
| 23.11.2025 | FNZ Group | fnz.com | $2.55B | United Kin... |
| 19.04.2023 | Cayetano D... | cayetanodevelopment.com | - | United Sta... |
| - | Comcast Te... | comcasttechnologysolutions.com | - | United Sta... |
| - | ZirMed, In... | zirmed.com | - | United Sta... |
| - | DataRx, In... | data-rx.com | - | United Sta... |
| - | Donuts Inc... | donuts.co | $110M | United Sta... |
| - | iCrossing | icrossing.com | - | Germany, B... |
| - | Mood Media | moodmedia.com | - | United Sta... |
| - | Scientific... | scientificgames.com | $1.2B | United Sta... |
| - | MedVance I... | medvance.edu | - | United Sta... |
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Mentions in press and media 21
| Date | Title | Description |
| 26.11.2025 | Just Climate de Al Gore reúne US$ 375 milhões para descarbonização em países emergentes | A Just Climate, plataforma global de investimentos cofundada pelo ex-vice-presidente dos Estados Unidos Al Gore, concluiu nova rodada de captação que trouxe US$ 200 milhões adicionais para sua estratégia voltada a setores de difícil transiç... |
| 23.11.2025 | AgroStar Secures $30M to Expand Agri-Tech Reach | AgroStar, an Indian agri-tech startup, just raised $30 million. Just Climate led the funding round. Existing investors also participated. The money will fuel expansion, innovation, and AI development. AgroStar aims to improve farming practi... |
| 23.11.2025 | Wealth Management Platform FNZ Announces $650 Million in Funding to Support Business Plan | FNZ, the global wealth-management platform, has recently announced that it secured $650 million in as part of equity funding from its institutional shareholders. This reportedly provides more financial strength in order to support its long-... |
| 20.11.2025 | AgroStar raises $30 mn from Just Climate, existing investors | Credit: Pexels Pune-based AgroStar, a digital farmer network and agri-inputs e-commerce platform, has raised $30 million (around Rs 265.4 crore) in equity funding from Just Climate, an investment platform set up by Generation Investment Man... |
| 13.09.2022 | Ex-Energy Capital Partners exec Advani’s new sustainability-focused firm raises $475m for debut fund | SER Capital Partners, the sustainability-focused investment house launched by former Energy Capital Partners senior exec |
| 06.07.2022 | 7 Generation Capital secures $8 million from Siemens, Fonds de solidarité FTQ | - |
| 16.07.2021 | Vancouver’s 7 Generation Capital gets $20M injection from Spring Lane Capital to finance commercial EV projects | 7 Generation Capital, a Vancouver startup working to enable the adoption of electric vehicles through turnkey fleet electrification projects, recently received a $20 million endorsement for its vision from Spring Lane Capital. Spring Lane C... |
| 13.08.2020 | PayActiv Secures $100 Million of Funding for Employer-Sponsored Financial Wellness Solutions | |
| 09.03.2018 | Growth Equity Firm Turn/River Capital Closes Third Fund, at $168M | Turn/River Capital, a San Francisco, Calif — based technology growth equity and buyout firm, closed its third fund, at $168m. Fund III will invest in growing, efficient technology companies and help them drive additional scale by optimizing... |
| 25.04.2017 | Growth Equity Firm Aurica Capital Raises €140M for Third Fund | Aurica Capital, a Barcelona, Spain-based growth equity firm, raised €140m for its third growth equity fund. In addition to a €74m commitment from Banc Sabadell, the firm has now received commitments from several institutional investors, inc... |
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